Prepare the CSV
Use the sample CSV and column guidance in Audience → Import. Check names, email addresses and consent values before importing. Duplicate emails within your workspace are handled by the importer.
Understand contact status
Active means a contact is eligible for selection only when consent is also recorded. Pending and unsubscribed contacts are excluded from campaign recipient exports. A contact’s presence in a list is not evidence of permission.
Use segments
Organise contacts by type, organisation or tags. Check the recipient preview before exporting. Never import a list of people who have not agreed to the intended communications.
Keep opt-outs respected
CAQA campaign emails include an unsubscribe link. Using it updates the contact and removes waiting messages. Hard bounces also exclude an address from future sends.
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